FIND YOUR VOICE
TELL YOUR STORY
WRITE YOUR COPY
By better communicating your brand values, you bond with your audience, converting them into a community of loyal and happy customers
Hi, I'm Laura, a copywriter who helps businesses connect with their leads and clients. Let me help you with your words to write compelling copy.
Laura Sironi
London-based conversion copywriter
I research your audience to understand their needs, aspirations, obstacles and goals.
Then I use your brand values, examples of your work and what makes you unique to connect with your prospects and clients and show them that you can help them achieve what they want.
As words are money, we will write compelling copy, irresistible to readers; copy that will trigger the action you want them to take. Whether you want to launch a promotion, provide product descriptions, or write your website, I will help you reach your target.
Picture this; I will take care of your marketing material so you will be free to develop other parts of your business, knowing that a professional is in charge of your content.
Curious? Book your discovery call!
Write here, write now!
Are you stuck for words?
Do you never find time to work on your copy?
Are you overwhelmed by the scale of marketing you need to create?
Are you confused without a marketing strategy?
Do you need compelling headlines and eye-catching text?
Do you need copy that converts traffic into sales?
Then you need conversion copywriting to persuade the public of your unique offer!
When you are at a loss for words, my copywriting comes to the rescue.
And not just copywriting - content writing, too.
Services
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Printed material
The traditional leaflet and glossy brochure are still alive and generate business. A sales letter through the post can still work magic if you use the right words. Whatever you want to achieve with a print marketing campaign, I can craft catchy headlines, long sales letters and more.
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Product descriptions
A good product description does a double job; not only should the short paragraph describe the product, but it should also draw attention to any crucial element that is not obvious from the picture. Let me help you find those elements to send your sales rocketing.
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Marketing funnels
From lead generation to sales, the journey can be quite bumpy and long. As an entire marketing funnel not only requires a lot of planning and research, but also involves different stages, this complex work is where you may need me the most. I can plan a marketing campaign using the most efficient lead funnel customised to your product/service.
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Landing pages
The landing page is a gateway to your world and part of your marketing funnel. The standalone page aims to convert readers into leads or prompt them to take a specific action. Whether you need to rewrite it or create one from scratch, we will work within your existing marketing strategy framework. From catchy headlines and persuasive copy that highlights benefits and features to calls to action and the creation of lead magnets, we will ensure that your landing page does a great job in helping you realise your goals.
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Sales pages
The sales page is where the final step of the desired action you want from your reader or prospective customer takes place. It is where the customer says "yes" to the sale; the next step is the checkout. Therefore you want compelling copy, a clear call to action and the copywriting techniques working at their best. I am ready to go far and beyond to fight for your conversions.
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Email marketing
Email marketing can leverage your business value better than any other strategy. Sending personalised emails to a targeted group of prospective customers is highly beneficial in building relationships, nurturing leads, and promoting products and services. However, the process can be quite long; a minimum of six or seven emails is required and they need careful planning. I can plan and write all those emails for you using proven techniques to increase results.
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Content marketing
Creating content such as articles and blog posts, social media and podcasts that educate your audience on the benefits of your products, is very worthwhile, This is what content marketing is all about, and adding these educational content elements will boost the value of your brand and leverage your business.
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Copywriting Services
You need someone who understands how to express your tone, creating a compelling message that increases your audience, sales, and conversions while you dedicate yourself to what you do best to keep your business thriving.
My approach to copywriting
I will research your clients, customers, and competitors to identify your audience and understand their pain points, what they are trying to achieve, and how your product is their solution. Defining your unique voice and the right words to craft a compelling and strategic message is what I’ll be doing.
You want to achieve clarity and engagement with your leads and customers, and this is what I aim to achieve.
Let me apply my copywriting techniques to better reach out to your audience and move them from readers/spectators to consumers and users of your product/service.
What you will have
Copywriting consultancy
Research
your audience,
your product
your competition.
Tone and voice guide
Content and copywriting strategy
A detailed plan of actions
