Spec Ad
A1 Perform Motor Oil
Email campaign copywriting
The Project
This is an example of a promotional email that appeals to an audience in love with their cars.
The Product
A1 Perform Motor Oil makes car engines more efficient as it keeps them clean, helping them to run smoother and improving the longevity of the engine parts. The message is that by purchasing this oil, consumers will have cars that run better and for longer.
The Audience
Men aged between 30 and 50 years are well-off and in love with their cars. They take this hobby very seriously and don’t mind spending a considerable sum on the best products on the market.
They are looking for high-quality products that always allow their cars to reach top performance and keep them in excellent condition.
The Benefits
A product that prolongs the longevity of the car by providing an excellent oil that keeps the engine running smoothly for best performance.
My Interpretation
I highlighted all the above benefits by introducing them with a catchy headline to attract the curiosity of the recipient.
NO MATTER HOW OLD YOUR CAR IS, PERFORMANCE WILL BE IMPROVED WITH THE NEW A1 PERFORM MOTOR OIL
Super-efficient motor oil that gives the most satisfying driving experience
Give your car’s performance a total rejuvenating treatment with our A1 Perform Motor Oil
Not only does A1 Perform Motor Oil improve fuel efficiency by keeping the engine clean and assuring better driving, but it also has an outstanding lubrification performance, among the best you can find nowadays. Furthermore, not only does it reduce vehicle emissions by 30%, which is good for the environment, but it also protects parts from corrosion and wear, guaranteeing a healthier life for your vehicle and tearing years off your car.
You will get back full performance in driving your car with confidence and without worries.
Visit our website www.A1performmotoroil.com and learn how to get your car up and running in top gear.