Spec Ad
Landing page for Cheetos College Contest
The Project
Design a landing page to invite young students to enter a contest where in exchange for their email address they can win a regular supply of Cheetos that will last throughout their college years.
The Brand
Cheetos is a well-known and popular US snack brand among young people and teenagers. They know the product already, so we don’t have to introduce the snack to them.
The Audience
College students, aged between 18 and 22 years. For this demographic, snacks are a comfort food, and one that accompanies the best moments of their time at college.
Tone of Voice
Friendly, fun, exciting, promotional.
Benefit for the Students
If they win the contest, they won’t have to buy any more snacks for the rest of their college years, saving lots of money, and they will enjoy a lot of snacks!
My Interpretation
I designed a simple landing page where the only call to action was to fill in the details box to enter the contest. I highlighted the benefit of having a supply of Cheetos for all their years at college for free.
I commissioned a graphic designer for this work so that my words were enhanced by a professional and attractive design using classical Cheetos colours.
This was a spec advert and was not commissioned by Cheetos.
