Spec Ad
Simply Healthy Steamed Veggies
The Project
Create a newspaper ad for Appleberry Farm and its new product, Simply Healthy Steamed Veggies.
The Audience
This ad targets young families, adults between 25 and 45 years, who want to feed their kids healthy and tasty food, inviting them to fit vegetables as much as possible into their cooking. However, evening meals are often a busy time as kids have schoolwork to do, parents have come back from work, and they want to catch up with their spouse/partner while cooking a nice meal at the same time. They are looking for food that doesn’t take up too much of their time, but is equally tasty and healthy.
Benefit for the Client
Simply Healthy Steamed Veggies allows the family to save time, so they can catch up with whatever they need or want to do. The idea is that the bag can take care of itself so that the consumer can take care of his/her family.
My Interpretation
I chose to portray the family around the table, as I think it’s important for families to find a moment in which they can eat together.
Simply Healthy Steamed Veggies provides good, tasty food that brings the family together around the table, making it easier for whoever is in charge of the stove to cook a proper meal in a few minutes to allow this important family time to be enjoyable and productive while they are eating healthy veggies and catching up with each other.
Brand Voice
Friendly, promotional, fun.
Call-to-Action
To encourage the family to cut out the coupon in the ad and buy the product at the local supermarket.
This ad aims to launch a new product and increase sales. The pain point: find the time to spend together.