Are you ready for the voice search revolution?
How to optimize your website for the Voice Search revolution.
Are we on the next search revolution in the way consumers look for information about products and services?
With devices like Alexa and search app like Cortana or Siri, an increasingly number of consumers are smarter in their way they search by implementing voice search speed up the query and bring answers quickly, saving time.
Now, one in four users speaks to his devices instead of typing on the keyboard and the number is rising as consumers recognize the value of these user-friendly and efficient research methods. Google reports that 27% of the global population is using voice search on mobile and emarket.com estimated in a 2019 article that a third of US population now use voice search devices up to 9.05% By 2024 the voice market and voice search will reach 122.7 million users an increase of 47% of the internet population and 36% of the US population (https://www.emarketer.com/content/voice-assistant-use-reaches-critical-mass) .
Young people are using voice search massively! 81% of users between 17 and 34 question their devices using voice speakers on daily basis.
82% of consumers now do an online search before making a purchase (https://www.dbswebsite.com/blog/trends-in-voice-search/#:~:text=Google%20reports%20that%2027%25%20of,%2C%20up%209.5%25%20from%202018.)
LOCAL BUSINESSES ARE DIRECTLY AFFECTED BY VOICE SEARCH.
It is also interesting to notice that 52% of voice searches are local and shopping-related. This has certainly an impact on local small businesses which will be directly affected by the local search because consumers are actively using this search method to find the services they need on spot. For instance, if you have a restaurant, be aware that 51% of your potential clients are using voice search to find the best restaurant in your area.
WHY VOICE SEARCH HAS INCREASED SO MUCH:
There are mainly 3 factors that determine the success of voice search method and devises:
1. Use of mobiles: users are on the move and increasingly searching for more practical and natural research methods: if you are walking or moving around your voice app is more convenient than typing on the keyboard.
2. Voice search is faster than typing. You can speak up to 110-150 words per minute compare to 38 words per minutes if you type on a keyboard
3. Voice search is a natural way to communicate and the most user- friendly type of search.
ARE YOU READY FOR VOICE OPTIMIZATION?
So, the question is, if this is the trend, how is voice search likely to affect your S.E.O, and how to optimize your website to accommodate the new revolution.
LONGER KEYWORDS AND CONVERSATION LANGUAGE.
As users change the way they search your keywords choice should change too. The natural use of language makes the search more conversational therefore your keywords should be longer and user-friendly. Instead of short phrases, users are asking more complex questions like “show me an Indian restaurant near me”.
The search using “ show me a…NEAR ME” has massively increased according to Google.
For instance, the type of search for a recipe when typing on the keyboard is: “Tiramisu recipes”. The same search on voice search would probably be much longer like: “show me how I can make a tiramisu”. Robotic use of keywords is being replaced with entire sentences like: “what is the best diet for diabetics”. “If I’m a 50-year woman what’s is the best diet for me”.
HOW DO I LOOK FOR THE TYPE OF QUESTIONS MY USER WOULD ASK?
There is an especially useful online instrument: Quora. If you go into Quora and type a keyword like for instance “Diet” Quora will be showing all the type of questions associates with that. The way to use these long keywords is to sprinkle these into your content for Google to find it and insert in the search but do not overuse it because the algorithm will not tolerate an excesses use of the keywords.
SHORT SNIPPED WILL HELP TO OPTIMIZE YOUR CONTENT.
As people are increasingly using VS while traveling or even in unconventional places like restrooms and in the middle of the road, the search engine is acting like an answerphone machine giving the reply straight away. This is also due to different apps acting like assistants: Cortana, Alexa, Siris are all voice devices that have an answer ready for the user, increasing their popularity.
OPTIMISED YOUR CONTENT FOR SNIPPED ANSWERS.
This would affect the way you also write your content: try to give clear and concise answers at some point in your article so that google will find you and possibly shows your content as the chosen answer. Optimize your content for future snipped-short answers which should be no longer than 50 words maximum.
HOW SHOULD MY CONTENT BE WRITTEN?
The voice search is conversational, friendly, and nonbrainer. Avoid complicate explanations and make them simple to understand. Clear writing increase authority and help in ranking up your content.
In writing content, do not forget to embed long keywords carefully placed without overusing them.
TO RE-CAP:
1.Voice search is raising thanks to the popularity of voice assistant devices and apps such as Apple Siri, Alexa, and Google Assistant, as people are increasingly searching on the move throughout their smartphones.
1. Voice search is particularly on-demand when looking for local places like restaurants and shops. This has an impact on the actual SEO and optimization of small local businesses.
2. Do not be afraid to use long-tail keywords and embed them in your content.
3. Optimize your site for voice search with snipped texts to be tracked by the Search Engine.
5. Use natural more conversational language in your copy. The clarity in your content and information will be always helping your content to ranking the search engine.